PERSONAL REVIEW
Postpartum Shedding Took Over My Routine. I Tried RE:YOU for 90 Days
I tracked the shedding, the baby hairs, and whether a 30-second nightly serum could help me feel like myself again.
Updated September 10, 2026
Maya personally tested RE:YOU for 90 days. If you buy through our links, we may earn a commission—it never influences our recommendations.
The short answer
RE:YOU worked for me. By Day 90, I was shedding dramatically less, new hairs were growing around my temples, and my hair felt fuller. I was wearing it down again. The serum takes consistency and the 90-day supply is an investment, but I am continuing to use it and would recommend it to another mom dealing with postpartum shedding.
Postpartum Shedding Had Taken Over
The baby was finally asleep, so I took a shower at three in the morning. I looked down and saw a wad of hair on the drain the size of a hamster. I actually jumped. Then I felt stupid for jumping, which somehow made the whole thing worse.
After that, I stopped wearing my hair down. I washed it less because I did not want to see the drain. I dodged photos and cropped myself out of the ones my friend Jess posted. My hair had always been the easy part of me, and suddenly I was organizing my routine around hiding it.
“I used to think my hair was the one thing that didn't need me. Turns out it was just waiting for me to get busy.”
My baby was four months old when I started RE:YOU, and the shedding had begun about a month earlier. My hair is naturally thick and wavy, the kind strangers used to compliment, so the change felt impossible to ignore. My doctor checked my thyroid and iron, and both came back normal. I was told it was normal postpartum shedding, which felt a little like being told a flood was normal while I was standing in it.
Why RE:YOU Felt Worth Trying
I had already kept taking my prenatal vitamins like they were a lottery ticket. I bought a volumizing shampoo that smelled like birthday cake and did nothing. I watched scalp-massage videos one-handed during late-night feeds. My mom suggested rice water; I tried it once and smelled like a sushi restaurant.
At the pharmacy, I picked up a stronger hair-growth treatment, saw the breastfeeding warning on the box, and put it back like it was hot.
RE:YOU appealed to me because it was simple: one daily serum, no pills, no hormones, and no minoxidil.
The company says its 90-day interim study found a 58 percent reduction in hair loss and breakage, while 90 percent of participants reported thicker-looking hair. I liked the science, but I liked even more that the bottle did not scream miracle at me.
Jess was the one who put it on my radar. Her hair looked amazing, but she once sold essential oils out of her trunk, so I was not going to buy it on her word alone. After reading reviews and looking into the formula, I decided to give it the full 90 days.
The Routine Took About 30 Seconds
Most nights, I used RE:YOU around 9:40 after the last feed. I stood at the bathroom mirror with the baby monitor propped on the sink, applied the serum along my center part and temples, and worked it in with the scalp massager. The massager felt genuinely good and turned the application into something I looked forward to.
Once a month, I took photos in the same bad bathroom light with my phone leaned against the toothbrush cup. I became weirdly serious about matching the angle and part. I also watched the clumps in the shower drain and how often loose hairs ended up on the baby's onesies.
Month One Was Mostly Patience
My first application ran down my forehead and into my eyebrow. Not a graceful start. The serum smelled like rosemary mixed with old pennies, and my partner said I smelled like a salad.
My roots felt as if I had been caught in a light drizzle. By morning, my part sometimes looked a little greasy, so I was back in ponytails, which was exactly what I was trying to escape. My scalp tingled slightly during the first week, then settled down.
I missed six nights that month. Once, I fell asleep sitting on the edge of the tub with the bottle still in my hand. Even so, the routine was short enough that I kept returning to it.
Near the end of the first month, I thought I could see the beginnings of short hairs around my temples. They were small, but it was the first moment I thought, oh, that might actually be it.
Month Two Was When I Knew
By Month Two, the change was impossible for me to dismiss. The clumps in the drain went from hamster-size to mouse-size, and I found fewer loose hairs stuck to the baby's onesies.
Then, on Day 58, tiny hairs at my temples started standing straight up like antennae. I zoomed in on my Day 60 photo until it turned into pixel soup and sent it to Jess. She joked, “Whose hair is this?”
That was the moment I let myself get genuinely excited. Someone else could see what I was seeing. The shedding had slowed, the baby hairs were real, and RE:YOU was working for me.
Month Three I Wore My Hair Down Again
Near the end of Month Three, I was getting ready for a family photo when I realized I had not checked the shower drain in a week.
Then I did something that would have felt impossible three months earlier: I wore my hair down. Nobody commented on it, which was the best compliment I could have received. I did not want people reassuring me about my hair. I wanted it to stop being the first thing I thought about.
By Day 90, the new hairs at my temples looked like real growth, my hair felt fuller and thicker, and the tumbleweeds in the shower were dramatically smaller. I started jokingly calling the bottle my magic potion. The bigger change was that I felt more like myself again.
What I Loved
The most important result was visible progress. I was shedding less, the short hairs around my temples kept growing, and my hair felt noticeably fuller. I had gone from avoiding photos to wearing my hair down for one.
I also loved how manageable the routine became. Thirty seconds at the bathroom mirror was realistic, even with a new baby. Eventually, that tiny nightly ritual felt like one of the only moments in the day that belonged completely to me.
The drug-free, hormone-free formula mattered too. I was not looking for another pill or a complicated system. I wanted something simple enough to use consistently, and RE:YOU gave me that.
What I Would Want to Know Before Buying
The biggest hurdle is the price. At the time of this review, the 90-day supply costs $269. I did the math in diapers while I was checking out. The company offers a 90-day money-back guarantee, but buyers should read the progress-tracking requirements before starting.
The serum also left my roots feeling slightly wet, and my part sometimes looked greasy the next morning. It was not enough to make me stop, but I would not describe the finish as completely invisible.
Most importantly, you have to be consistent. I did not feel truly excited until Month Two. This is not something I would buy for a two-week experiment and then forget in a drawer.
The Honest Part About My Results
Postpartum shedding often improves naturally, and I made other changes during these 90 days. I cut three inches off my hair, began weaning, got a nasty cold, and became more intentional about eating well and moving my body. I cannot separate every variable. But after watching the shedding slow, comparing my monthly photos, and seeing new growth around my temples, I am about 90 percent sure RE:YOU helped me get there faster. The clouds may already have been coming, but RE:YOU felt like seeding them.
RE:YOU says the serum is drug-free, hormone-free, and formulated without ingredients known to be unsafe during pregnancy or breastfeeding. The brand still recommends checking with an OB-GYN before beginning any new product during those stages, and its clinical results were not designed specifically around postpartum women.
My Verdict After 90 Days
RE:YOU worked for me. After 90 days, I was shedding dramatically less, I had visible new growth around my temples, and my hair felt fuller and thicker. Most importantly, I was wearing it down again instead of organizing my life around hiding it.
It requires consistency and it is not cheap, but the results made the full 90 days worth it. I am continuing to use RE:YOU, I would repurchase it with my own money, and I would absolutely recommend it to another mom dealing with postpartum shedding.